I Am

The following clips are examples of the use of digital media to evoke a sense of emotional attachment to ideology and convention. 'Special interest groups' target a wide range people as a way to influence their behavior and increase control.

And because humans form personally adaptive ego-habits and decision-making patterns in relation to what is afforded them (within wider contexts of convention and institutional power) clips like these are very effective.

Source: http://www.youtube.com/user/Muradaldin

Source: http://www.molsoncanadian.ca/