Affect Technologies?

From PhyOrg: 

'emotional machine'

by Claire Stringer

Computers may soon understand people better than their spouses do, courtesy of innovations from startup Affectiva that expand on groundbreaking sensing research at the Massachusetts Institute of Technology (MIT).

Affectiva co-founder and MIT professor Rosalind Picard showed off the fledgling firm's feelings-sensing applications at a Web 2.0 Expo that ended Thursday in San Francisco. "Feelings are complicated," she said. "Now, we can begin to measure them and learn."

Affectiva technology enables computers powering websites to scan web camera imagery for facial expressions, eye movements, and gestures that provide clues to emotional reactions to anything from film scenes, to game action or ads.

"It is getting past wishful thinking and wondering to understanding what is really going on, and that makes it much more actionable," Picard told AFP.

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